Harley-Davidson, Inc. [NYSE: HOG] shares went higher by 0.98% from its previous closing of $35.70, now trading at the price of $36.05, also adding 0.35 points. Is HOG stock a buy or should you stay away?

The stock had a rather active trading session with the latest closing, by far recording 1.44 million contracts. Compared to the average trading volume of HOG shares, the company saw a far better performance. Moreover, the stock has a 156.20M float and a +10.65% run over in the last seven days. HOG share price has been hovering between $46.22 and $30.17 lately, and is definitely worthy of attention.

Harley-Davidson, Inc. [NYSE:HOG]: Analyst Rating and Earnings

Its stock price has been found in the range of 30.17 to 46.22. This is compared to its latest closing price of $35.70.

Keep an eye out for the next scheduled publication date for this company’s financial results, which are expected to be released on Tue 22 Oct (In 40 Days).

Fundamental Analysis of Harley-Davidson, Inc. [HOG]

Now let’s turn to look at profitability: with a current Operating Margin for Harley-Davidson, Inc. [HOG] sitting at +13.92 and its Gross Margin at +34.54, this company’s Net Margin is now 8.00%. These metrics indicate that this company is not generating as much profit, after accounting for expenses, compared to its market peers.

This company’s Return on Total Capital is 8.74, and its Return on Invested Capital has reached 6.00%. Its Return on Equity is 29.38, and its Return on Assets is 5.15. These metrics show a mixed bag, which means that this investment’s attractiveness can be quickly increased or decreased in the short term, depending on future updates HOG financial performance.

Turning to investigate this organization’s capital structure, Harley-Davidson, Inc. [HOG] has generated a Total Debt to Total Equity ratio of 428.38. Similarly, its Total Debt to Total Capital is 81.07, while its Total Debt to Total Assets stands at 71.25. Looking toward the future, this publicly-traded company’s Long-Term Debt to Equity is 27.60, and its Long-Term Debt to Total Capital is 275.52.

What about valuation? This company’s Enterprise Value to EBITDA is 10.79 and its Total Debt to EBITDA Value is 7.16. The Enterprise Value to Sales for this firm is now 2.09, and its Total Debt to Enterprise Value stands at 0.63. Harley-Davidson, Inc. [HOG] has a Price to Book Ratio of 3.07, a Price to Cash Flow Ratio of 4.71 and P/E Ratio of 13.29. These metrics all suggest that Harley-Davidson, Inc. is more likely to generate a positive ROI.

Shifting the focus to workforce efficiency, Harley-Davidson, Inc. [HOG] earns $1,078,656 for each employee under its payroll. Similarly, this company’s Receivables Turnover is 2.31 and its Total Asset Turnover is 0.55. This publicly-traded organization’s liquidity data is also interesting: its Quick Ratio is 1.09 and its Current Ratio is 1.25. This company, considering these metrics, has a healthy ratio between its short-term liquid assets and its short-term liabilities, making it a less risky investment.

Harley-Davidson, Inc. [HOG] has 156.88M shares outstanding, amounting to a total market cap of $5.66B. Its stock price has been found in the range of 30.17 to 46.22. At its current price, it has moved down by -22.00% from its 52-week high, and it has moved up 19.49% from its 52-week low.

This stock’s Beta value is currently 1.21, which indicates that it is 3.45% more volatile that the wider market. This stock’s Relative Strength Index (RSI) is at 65.50. This RSI score is good, suggesting this stock is neither overbought or oversold.

Conclusion: Is Harley-Davidson, Inc. [HOG] a Reliable Buy?

Shares of Harley-Davidson, Inc. [HOG], on the whole, present investors with both positive and negative signals. Wall Street analysts have mixed reviews when it comes to the 12-month price outlook, and this company’s financials show a combination of strengths and weaknesses. Based on the price performance, this investment is somewhat risky while presenting reasonable potential for ROI.