Harley-Davidson, Inc. [HOG] took an upward turn with a change of 0.23%, trading at the price of $35.25 during the trading session on . The price movement in correlation with percentage of the mentioned increase can allow a valuable insight to investors. During the last trading session 1.72 million shares changed hands being bought and sold, while Harley-Davidson, Inc. shares have an average trading volume of 1.57M shares for that time period. HOG monthly volatility recorded 2.11%, in the meanwhile having share price volatility for the week set at 1.83%. PS value for HOG stocks is 1.01 with PB recorded at 3.00.

Harley-Davidson, Inc. [NYSE:HOG]: Analyst Rating and Earnings

Its stock price has been found in the range of 30.17 to 41.40. This is compared to its latest closing price of $35.17.

Keep your eyes on this company’s next financial results, which are scheduled to be made public on Tue 28 Jan (In 5 Days).

Fundamental Analysis of Harley-Davidson, Inc. [HOG]

Now let’s turn to look at profitability: with a current Operating Margin for Harley-Davidson, Inc. [HOG] sitting at +13.92 and its Gross Margin at +34.54, this company’s Net Margin is now 7.60%. These metrics indicate that this company is not generating as much profit, after accounting for expenses, compared to its market peers.

This company’s Return on Total Capital is 8.74, and its Return on Invested Capital has reached 6.00%. Its Return on Equity is 29.38, and its Return on Assets is 5.15. These metrics show a mixed bag, which means that this investment’s attractiveness can be quickly increased or decreased in the short term, depending on future updates HOG financial performance.

Turning to investigate this organization’s capital structure, Harley-Davidson, Inc. [HOG] has generated a Total Debt to Total Equity ratio of 428.38. Similarly, its Total Debt to Total Capital is 81.07, while its Total Debt to Total Assets stands at 71.25. Looking toward the future, this publicly-traded company’s Long-Term Debt to Equity is 27.60, and its Long-Term Debt to Total Capital is 275.52.

What about valuation? This company’s Enterprise Value to EBITDA is 11.25 and its Total Debt to EBITDA Value is 7.16. The Enterprise Value to Sales for this firm is now 2.20, and its Total Debt to Enterprise Value stands at 0.63. Harley-Davidson, Inc. [HOG] has a Price to Book Ratio of 3.07, a Price to Cash Flow Ratio of 4.71 and P/E Ratio of 13.66. These metrics all suggest that Harley-Davidson, Inc. is more likely to generate a positive ROI.

Shifting the focus to workforce efficiency, Harley-Davidson, Inc. [HOG] earns $1,078,656 for each employee under its payroll. Similarly, this company’s Receivables Turnover is 2.31 and its Total Asset Turnover is 0.55. This publicly-traded organization’s liquidity data is also interesting: its Quick Ratio is 1.09 and its Current Ratio is 1.25. This company, considering these metrics, has a healthy ratio between its short-term liquid assets and its short-term liabilities, making it a less risky investment.

Harley-Davidson, Inc. [HOG] has 156.24M shares outstanding, amounting to a total market cap of $5.51B. Its stock price has been found in the range of 30.17 to 41.40. At its current price, it has moved down by -14.86% from its 52-week high, and it has moved up 16.84% from its 52-week low.

This stock’s Beta value is currently 1.15, which indicates that it is 1.83% more volatile that the wider market. This stock’s Relative Strength Index (RSI) is at 40.69. This RSI score is good, suggesting this stock is neither overbought or oversold.

Conclusion: Is Harley-Davidson, Inc. [HOG] a Reliable Buy?

Shares of Harley-Davidson, Inc. [HOG], on the whole, present investors with both positive and negative signals. Wall Street analysts have mixed reviews when it comes to the 12-month price outlook, and this company’s financials show a combination of strengths and weaknesses. Based on the price performance, this investment is somewhat risky while presenting reasonable potential for ROI.