WPP Plc [NYSE: WPP] announced today that its unit Wunderman Thompson has bought a French-based customer experience consultancy, Velvet Consulting. Financial considerations of this new agreement have not disclosed yet.
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WPP said that this acquisition supports its strategic wider transformation. Furthermore, the expertise of Velvet Consulting in omnichannel customer engagement also strengthens its end-to-end marketing and technology consulting services in France.
Shares of WPP traded up 1.70% as it gained 0.70 on Friday. It has a day low range of $41.90 and a day high range of $42.08. WPP has a closing price of $41.99.
WPP Plc has reported a trading volume of 10.81K as compared to its average volume of 186.12K. In the past 52-weeks of trading, this company’s stock has changed between the low of $27.18 and a high of $70.80. It has moved up 54.49% from its 52-weeks low and moved down -40.69% from its 52-weeks high.
If we look at the profitability of WPP it has a return on investment of 6.60%. Its Gross Margin is 17.50%. WPP market capitalization has been hitting $10.22 billion at the time of writing.
Previously, Whirlpool EMEA has chosen WPP its strategic communication partner across 29 EMEA countries. The deal is effective from January 2021.