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Amazon [NASDAQ: AMZN] Acquired Selz To Gain An Edge On Potential Competitors

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Amazon [NASDAQ: AMZN] announced that the company has decided to purchase Selz, a startup that assists entrepreneurs with selling items on the web. The agreement flags Amazon’s proceeded focus around third-party dealers as it faces potential rivalry from Shopify.

The addition of more tools can give amazon a competitive edge on competing with other potential e-commerce competitive sites. The tools will aid small and medium-sized businesses to move their business online. A spokesperson from Amazon confirmed that the transaction is closed.

Martin Rush the CEO and Founder of Selz announced the deal last month in a blog post. He said “ “We have inked a contract with Amazon under which Amazon will buy Selz. Additionally, we look are looking forward to working with them as we keep on building simple to-utilize instruments for entrepreneurs. At the moment nothing is changing for our clients, and we’ll be in contact with clients as and when we have further updates.”

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