Upland Software, Inc. [NASDAQ: UPLD] revealed that the company has purchased BlueVenn. It is a cloud-based client data platform(CDP). With BlueVenn, Upland clients can now safely bring together their customer information. Moreover, they can unlock the insights to make omnichannel computerized commitment techniques to drive their business forward, all from a solitary seller.
“BlueVenn is a profoundly essential procurement. It is also a major advance forward for Upland in the Customer Experience class. BlueVenn will sit at the focal point of our Customer Experience Management (CXM) offering. It will convey a solitary perspective on the client that will drive better commitment across each digital channel.” said Jack McDonald, Chairman, and CEO of Upland.
“In the course of seven years, BlueVenn and Upland have assembled an extremely effective collaboration. The companies effectively incorporate technologies to offer inconceivable benefits to our shared clients. At this point joining Upland, we are helping advertisers around the planet lift their client commitment capacities. I’m glad for what the BlueVenn group has built and anticipate the following advancement of this market at Upland.” said Steve Klin, CEO of BlueVenn.