Investors aiming for above-average returns often turn to the practice of stock picking. Skillful choices in individual stocks can be a catalyst for substantial wealth growth.
The price of Harley-Davidson, Inc (NYSE: HOG) closed at $25.14 in the last session, down -1.14% from day before closing price of $25.43. In other words, the price has decreased by -$1.14 from its previous closing price. On the day, 1.87 million shares were traded. HOG stock price reached its highest trading level at $25.6818 during the session, while it also had its lowest trading level at $24.795.
Ratios:
We take a closer look at HOG’s different ratios to gain a better understanding of the stock. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 1.67 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 7.80. For the most recent quarter (mrq), Quick Ratio is recorded 2.36 and its Current Ratio is at 2.51. In the meantime, Its Debt-to-Equity ratio is 1.46 whereas as Long-Term Debt/Eq ratio is at 0.90.
On August 25, 2025, DA Davidson reiterated its Buy rating and also lowered its target price recommendation from $31 to $34.
Citigroup reiterated its Neutral rating for the stock on January 23, 2025, while the target price for the stock was revised from $34 to $31.
Insider Transactions:
An investor can also benefit from insider trades by learning what management is thinking about the future direction of stock prices. A recent insider transaction in this stock occurred on Aug 05 ’25 when Masood Rafeh bought 2,068 shares for $24.06 per share. The transaction valued at 49,756 led to the insider holds 4,705 shares of the business.
Mansfield Luke Christopher sold 3,400 shares of HOG for $88,264 on Feb 13 ’25. The Chief Commercial Officer now owns 23,555 shares after completing the transaction at $25.96 per share. On Feb 13 ’25, another insider, Mansfield Luke Christopher, who serves as the Officer of the company, bought 3,400 shares for $25.96 each.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, HOG now has a Market Capitalization of 2970086400 and an Enterprise Value of 6419018752. As of this moment, Harley-Davidson,’s Price-to-Earnings (P/E) ratio for their current fiscal year is 6.10, and their Forward P/E ratio for the next fiscal year is 11.08. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.66 while its Price-to-Book (P/B) ratio in mrq is 0.85. Its current Enterprise Value per Revenue stands at 1.376 whereas that against EBITDA is 8.247.
Stock Price History:
The Beta on a monthly basis for HOG is 1.33, which has changed by -0.22752124 over the last 52 weeks, in comparison to a change of 0.13355756 over the same period for the S&P500. Over the past 52 weeks, HOG has reached a high of $35.21, while it has fallen to a 52-week low of $20.45. The 50-Day Moving Average of the stock is -10.45%, while the 200-Day Moving Average is calculated to be -2.26%.
Shares Statistics:
According to the various share statistics, HOG traded on average about 1.75M shares per day over the past 3-months and 2187780 shares per day over the past 10 days. A total of 121.43M shares are outstanding, with a floating share count of 120.55M. Insiders hold about 0.82% of the company’s shares, while institutions hold 90.73% stake in the company. Shares short for HOG as of 1760486400 were 12241767 with a Short Ratio of 7.00, compared to 1757894400 on 10622966. Therefore, it implies a Short% of Shares Outstanding of 12241767 and a Short% of Float of 13.01.
Dividends & Splits
The forward annual dividend rate for HOG is 0.71, which was 0.713 in the trailing 12 months. Against a Trailing Annual Dividend Yield of 0.028037751. The stock’s 5-year Average Dividend Yield is 1.78. The current Payout Ratio is 20.05% for HOG, which recently paid a dividend on 2025-09-10 with an ex-dividend date of 2025-09-10. Stock splits for the company last occurred on 2000-04-10 when the company split stock in a 2:1 ratio.
Earnings Estimates
Investors are keenly observing as 1.0 analysts analyze and rate. The current performance of Harley-Davidson, Inc (HOG) in the stock market.The consensus estimate for the next quarter is $1.22, with high estimates of $1.58 and low estimates of $0.96.
Analysts are recommending an EPS of between $4.0 and $4.0 for the fiscal current year, implying an average EPS of $4.0. EPS for the following year is $2.72, with 10.0 analysts recommending between $3.61 and $2.05.
Revenue Estimates
According to 6 analysts,. The current quarter’s revenue is expected to be $488.68M. It ranges from a high estimate of $516.7M to a low estimate of $446.29M. As of. The current estimate, Harley-Davidson, Inc’s year-ago sales were $420.49MFor the next quarter, 6 analysts are estimating revenue of $1.16B. There is a high estimate of $1.23B for the next quarter, whereas the lowest estimate is $1.12B.
A total of 9 analysts have provided revenue estimates for HOG’s current fiscal year. The highest revenue estimate was $3.72B, while the lowest revenue estimate was $3.65B, resulting in an average revenue estimate of $3.68B. In the same quarter a year ago, actual revenue was $4.12BBased on 11 analysts’ estimates, the company’s revenue will be $3.83B in the next fiscal year. The high estimate is $4.09B and the low estimate is $3.68B.
