Analytical Lens: Exploring Roku Inc (ROKU)’s Financial Story Through Ratios

Ulysses Smith

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The closing price of Roku Inc (NASDAQ: ROKU) was $93.83 for the day, up 1.97% from the previous closing price of $92.02. In other words, the price has increased by $1.97 from its previous closing price. On the day, 1.86 million shares were traded. ROKU stock price reached its highest trading level at $95.4163 during the session, while it also had its lowest trading level at $92.835.

Ratios:

Our analysis of ROKU’s different ratios will help us gain a deeper understanding of the company. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 6.14 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 52.89. For the most recent quarter (mrq), Quick Ratio is recorded 2.74 and its Current Ratio is at 2.84. In the meantime, Its Debt-to-Equity ratio is 0.22 whereas as Long-Term Debt/Eq ratio is at 0.19.

Upgrades & Downgrades

In addition, analysts’ ratings and any changes thereto give investors an idea of. The stock’s future direction. In the most recent recommendation for this company, Pivotal Research Group on August 01, 2025, Reiterated its Buy rating but revised its target price to $120 from $100 previously.

On July 10, 2025, KeyBanc Capital Markets Upgraded its rating to Overweight which previously was Sector Weight but kept the price unchanged to $115.

Loop Capital Upgraded its Hold to Buy on June 17, 2025, while the target price for the stock was maintained at $100.

Insider Transactions:

Also, insider trades can serve as a great indicator of what management thinks about the future direction of a stock’s price. A recent insider transaction in this stock occurred on Oct 10 ’25 when THE WOOD REVOCABLE TRUST U/A D bought 25,000 shares for $97.14 per share.

Collier Charles sold 15,404 shares of ROKU for $1,591,459 on Oct 06 ’25. The President, Roku Media now owns 200 shares after completing the transaction at $103.31 per share. On Oct 06 ’25, another insider, CHARLES COLLIER, who serves as the Officer of the company, bought 15,404 shares for $103.31 each.

Valuation Measures:

Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, ROKU now has a Market Capitalization of 13824033792 and an Enterprise Value of 12137915392. For the stock, the TTM Price-to-Sale (P/S) ratio is 3.15 while its Price-to-Book (P/B) ratio in mrq is 5.34. Its current Enterprise Value per Revenue stands at 2.762 whereas that against EBITDA is 84.908.

Stock Price History:

The Beta on a monthly basis for ROKU is 2.18, which has changed by 0.18877482 over the last 52 weeks, in comparison to a change of 0.1443547 over the same period for the S&P500. Over the past 52 weeks, ROKU has reached a high of $107.25, while it has fallen to a 52-week low of $52.43. The 50-Day Moving Average of the stock is -1.07%, while the 200-Day Moving Average is calculated to be 14.98%.

Shares Statistics:

ROKU traded an average of 3.60M shares per day over the past three months and 2978750 shares per day over the past ten days. A total of 130.25M shares are outstanding, with a floating share count of 129.30M. Insiders hold about 12.24% of the company’s shares, while institutions hold 74.96% stake in the company. Shares short for ROKU as of 1759190400 were 7137893 with a Short Ratio of 1.98, compared to 1756425600 on 7089601. Therefore, it implies a Short% of Shares Outstanding of 7137893 and a Short% of Float of 6.47.

Earnings Estimates

Currently, 9.0 analysts are dedicated to thoroughly evaluating and rating the performance of Roku Inc (ROKU) in the stock market.The consensus estimate for the next quarter is $0.21, with high estimates of $0.33 and low estimates of $0.14.

Analysts are recommending an EPS of between $0.31 and $0.12 for the fiscal current year, implying an average EPS of $0.19. EPS for the following year is $0.79, with 9.0 analysts recommending between $1.07 and $0.38.

Revenue Estimates

It is expected that $90B in revenue will be generated in. The current quarter, according to 26 analysts. It ranges from a high estimate of $1.22B to a low estimate of $1.2B. As of. The current estimate, Roku Inc’s year-ago sales were $1.06BFor the next quarter, 26 analysts are estimating revenue of $1.32B. There is a high estimate of $1.35B for the next quarter, whereas the lowest estimate is $1.31B.

A total of 28 analysts have provided revenue estimates for ROKU’s current fiscal year. The highest revenue estimate was $4.7B, while the lowest revenue estimate was $4.64B, resulting in an average revenue estimate of $4.66B. In the same quarter a year ago, actual revenue was $4.11BBased on 28 analysts’ estimates, the company’s revenue will be $5.23B in the next fiscal year. The high estimate is $5.31B and the low estimate is $5.06B.

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