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Harley-Davidson, Inc (NYSE: HOG) closed the day trading at $27.4 down -0.58% from the previous closing price of $27.56. In other words, the price has decreased by -$0.58 from its previous closing price. On the day, 2.24 million shares were traded. HOG stock price reached its highest trading level at $27.8 during the session, while it also had its lowest trading level at $27.21.
Ratios:
For a better understanding of HOG, let’s look at its different ratios. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 1.92 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 4.05. For the most recent quarter (mrq), Quick Ratio is recorded 1.20 and its Current Ratio is at 1.37. In the meantime, Its Debt-to-Equity ratio is 2.08 whereas as Long-Term Debt/Eq ratio is at 1.33.
Upgrades & Downgrades
In addition, analysts’ ratings and any changes thereto give investors an idea of the stock’s future direction. In the most recent recommendation for this company, Citigroup on January 23, 2025, Reiterated its Neutral rating but revised its target price to $31 from $34 previously.
On January 21, 2025, Morgan Stanley Downgraded its rating to Equal-Weight which previously was Overweight and also lowered its target price recommendation from $40 to $33.
Robert W. Baird reiterated its Neutral rating for the stock on December 31, 2024, while the target price for the stock was revised from $40 to $36.
Insider Transactions:
The insider trade also gives investors a glimpse into the future direction of stock prices, which can be beneficial to investors. A recent insider transaction in this stock occurred on Aug 05 ’25 when Masood Rafeh bought 2,068 shares for $24.06 per share. The transaction valued at 49,756 led to the insider holds 4,705 shares of the business.
Mansfield Luke Christopher sold 3,400 shares of HOG for $88,264 on Feb 13 ’25. The Chief Commercial Officer now owns 23,555 shares after completing the transaction at $25.96 per share. On Feb 13 ’25, another insider, Mansfield Luke Christopher, who serves as the Officer of the company, bought 3,400 shares for $25.96 each.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, HOG now has a Market Capitalization of 3330552064 and an Enterprise Value of 9165245440. As of this moment, Harley-Davidson,’s Price-to-Earnings (P/E) ratio for their current fiscal year is 14.19, and their Forward P/E ratio for the next fiscal year is 9.82. The expected Price-to-Earnings-to-Growth (PEG) calculation for the next 5 years is 4.25. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.74 while its Price-to-Book (P/B) ratio in mrq is 1.02. Its current Enterprise Value per Revenue stands at 2.048 whereas that against EBITDA is 22.437.
Stock Price History:
The Beta on a monthly basis for HOG is 1.31, which has changed by -0.2554348 over the last 52 weeks, in comparison to a change of 0.15005577 over the same period for the S&P500. Over the past 52 weeks, HOG has reached a high of $39.93, while it has fallen to a 52-week low of $20.45. The 50-Day Moving Average of the stock is 11.96%, while the 200-Day Moving Average is calculated to be 2.42%.
Shares Statistics:
Over the past 3-months, HOG traded about 1.98M shares per day on average, while over the past 10 days, HOG traded about 2185950 shares per day. A total of 122.99M shares are outstanding, with a floating share count of 120.55M. Insiders hold about 0.83% of the company’s shares, while institutions hold 92.70% stake in the company. Shares short for HOG as of 1753920000 were 11525765 with a Short Ratio of 5.83, compared to 1751241600 on 12490345. Therefore, it implies a Short% of Shares Outstanding of 11525765 and a Short% of Float of 12.25.
Dividends & Splits
HOG’s forward annual dividend rate is 0.70, up from 0.705 a year ago. Against a Trailing Annual Dividend Yield of 0.025580551The stock’s 5-year Average Dividend Yield is 1.81. The current Payout Ratio is 20.05% for HOG, which recently paid a dividend on 2025-06-02 with an ex-dividend date of 2025-06-02. Stock splits for the company last occurred on 2000-04-10 when the company split stock in a 2:1 ratio.
