Financial Metrics Unveiled: Purple Innovation Inc (PRPL)’s Key Ratios in the Spotlight

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The price of Purple Innovation Inc (NASDAQ: PRPL) closed at $1.11 in the last session, down -0.89% from day before closing price of $1.12. In other words, the price has decreased by -$0.89 from its previous closing price. On the day, 0.59 million shares were traded. PRPL stock price reached its highest trading level at $1.15 during the session, while it also had its lowest trading level at $1.05.


We take a closer look at PRPL’s different ratios to gain a better understanding of the stock. For the most recent quarter (mrq), Quick Ratio is recorded 0.75 and its Current Ratio is at 1.50. In the meantime, Its Debt-to-Equity ratio is 2.48 whereas as Long-Term Debt/Eq ratio is at 2.25.

Upgrades & Downgrades

In addition, analysts’ ratings and any changes thereto give investors an idea of the stock’s future direction. In the most recent recommendation for the company, ROTH MKM on March 13, 2024, Upgraded its rating to Buy and sets its target price to $2.50 from $2 previously.

On November 10, 2022, Craig Hallum Upgraded its rating to Buy which previously was Hold and also upped its target price recommendation from $4 to $6.

UBS reiterated its Neutral rating for the stock on March 02, 2022, while the target price for the stock was revised from $10 to $6.50.

Insider Transactions:

An investor can also benefit from insider trades by learning what management is thinking about the future direction of stock prices. A recent insider transaction in this stock occurred on Mar 22 ’24 when Ulrich George Turner bought 4,000 shares for $1.52 per share. The transaction valued at 6,061 led to the insider holds 16,874 shares of the business.

DICAMILLO GARY T bought 10,000 shares of PRPL for $22,182 on Aug 28 ’23. The Director now owns 158,478 shares after completing the transaction at $2.22 per share.

Valuation Measures:

Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, PRPL now has a Market Capitalization of 119313904 and an Enterprise Value of 249360240. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.23 while its Price-to-Book (P/B) ratio in mrq is 1.82. Its current Enterprise Value per Revenue stands at 0.476 whereas that against EBITDA is -3.089.

Stock Price History:

Over the past 52 weeks, PRPL has reached a high of $3.33, while it has fallen to a 52-week low of $0.55. The 50-Day Moving Average of the stock is -27.35%, while the 200-Day Moving Average is calculated to be -19.67%.

Shares Statistics:

According to the various share statistics, PRPL traded on average about 590.44K shares per day over the past 3-months and 375850 shares per day over the past 10 days. A total of 105.51M shares are outstanding, with a floating share count of 103.40M. Insiders hold about 3.80% of the company’s shares, while institutions hold 76.13% stake in the company. Shares short for PRPL as of 1715731200 were 4178591 with a Short Ratio of 7.08, compared to 1713139200 on 4248552. Therefore, it implies a Short% of Shares Outstanding of 4178591 and a Short% of Float of 7.7199996.

Earnings Estimates

Purple Innovation Inc (PRPL) is currently under the scrutiny of 7.0 analysts, each contributing to the ongoing evaluation of its stock.On average, analysts expect EPS of -$0.12 for the current quarter, with a high estimate of -$0.07 and a low estimate of -$0.15, while EPS last year was -$0.2. The consensus estimate for the next quarter is -$0.06, with high estimates of -$0.03 and low estimates of -$0.11.

Analysts are recommending an EPS of between -$0.32 and -$0.51 for the fiscal current year, implying an average EPS of -$0.4. EPS for the following year is -$0.18, with 7.0 analysts recommending between -$0.1 and -$0.3.

Revenue Estimates

For the next quarter, 8 analysts are estimating revenue of $146.07M. There is a high estimate of $148.8M for the next quarter, whereas the lowest estimate is $142.76M.

A total of 8 analysts have provided revenue estimates for PRPL’s current fiscal year. The highest revenue estimate was $557.08M, while the lowest revenue estimate was $540.12M, resulting in an average revenue estimate of $546.39M. In the same quarter a year ago, actual revenue was $510.54MBased on 8 analysts’ estimates, the company’s revenue will be $590.88M in the next fiscal year. The high estimate is $608.48M and the low estimate is $578.77M.

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