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The price of Harley-Davidson, Inc (NYSE: HOG) closed at $24.16 in the last session%, Down $-0.25% from day before closing price of $24.22. In other words, the price has decreased by -$0.25 from its previous closing price. On the day, 1.41 million shares were traded. HOG stock price reached its highest trading level at $24.67 during the session, while it also had its lowest trading level at $23.92.
Ratios:
We take a closer look at HOG’s different ratios to gain a better understanding of the stock. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 1.69 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 3.58. For the most recent quarter (mrq), Quick Ratio is recorded 1.20 and its Current Ratio is at 1.37. In the meantime, Its Debt-to-Equity ratio is 2.08 whereas as Long-Term Debt/Eq ratio is at 1.33.
Upgrades & Downgrades
In addition, analysts’ ratings and any changes thereto give investors an idea of the stock’s future direction. In the most recent recommendation for this company, Citigroup on January 23, 2025, Reiterated its Neutral rating but revised its target price to $31 from $34 previously.
On January 21, 2025, Morgan Stanley Downgraded its rating to Equal-Weight which previously was Overweight and also lowered its target price recommendation from $40 to $33.
Robert W. Baird reiterated its Neutral rating for the stock on December 31, 2024, while the target price for the stock was revised from $40 to $36.
Insider Transactions:
An investor can also benefit from insider trades by learning what management is thinking about the future direction of stock prices. A recent insider transaction in this stock occurred on Aug 05 ’25 when Masood Rafeh bought 2,068 shares for $24.06 per share. The transaction valued at 49,756 led to the insider holds 4,705 shares of the business.
Mansfield Luke Christopher sold 3,400 shares of HOG for $88,264 on Feb 13 ’25. The Chief Commercial Officer now owns 23,555 shares after completing the transaction at $25.96 per share. On Feb 13 ’25, another insider, Mansfield Luke Christopher, who serves as the Officer of the company, bought 3,400 shares for $25.96 each.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, HOG now has a Market Capitalization of 2936720384 and an Enterprise Value of 8771415040. As of this moment, Harley-Davidson,’s Price-to-Earnings (P/E) ratio for their current fiscal year is 12.51, and their Forward P/E ratio for the next fiscal year is 8.66. The expected Price-to-Earnings-to-Growth (PEG) calculation for the next 5 years is 3.75. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.66 while its Price-to-Book (P/B) ratio in mrq is 0.90. Its current Enterprise Value per Revenue stands at 1.96 whereas that against EBITDA is 21.473.
Stock Price History:
The Beta on a monthly basis for HOG is 1.30, which has changed by -0.33370107 over the last 52 weeks, in comparison to a change of 0.17279088 over the same period for the S&P500. Over the past 52 weeks, HOG has reached a high of $39.93, while it has fallen to a 52-week low of $20.45. The 50-Day Moving Average of the stock is -0.38%, while the 200-Day Moving Average is calculated to be -10.10%.
Shares Statistics:
According to the various share statistics, HOG traded on average about 1.95M shares per day over the past 3-months and 3559920 shares per day over the past 10 days. A total of 122.99M shares are outstanding, with a floating share count of 120.55M. Insiders hold about 0.83% of the company’s shares, while institutions hold 94.70% stake in the company. Shares short for HOG as of 1752537600 were 12038963 with a Short Ratio of 6.19, compared to 1749772800 on 12654343. Therefore, it implies a Short% of Shares Outstanding of 12038963 and a Short% of Float of 12.8.
Dividends & Splits
The forward annual dividend rate for HOG is 0.70, which was 0.705 in the trailing 12 months. Against a Trailing Annual Dividend Yield of 0.029108176The stock’s 5-year Average Dividend Yield is 1.81. The current Payout Ratio is 20.05% for HOG, which recently paid a dividend on 2025-06-02 with an ex-dividend date of 2025-06-02. Stock splits for the company last occurred on 2000-04-10 when the company split stock in a 2:1 ratio.
Earnings Estimates
The performance of Harley-Davidson, Inc (HOG) in the stock market is under the watchful eye of 8.0 analysts actively contributing to its current rating.The consensus estimate for the next quarter is $0.72, with high estimates of $0.98 and low estimates of $0.42.
Analysts are recommending an EPS of between $5.15 and $4.0 for the fiscal current year, implying an average EPS of $4.36. EPS for the following year is $2.78, with 11.0 analysts recommending between $3.61 and $2.05.
Revenue Estimates
According to 10 analysts, the current quarter’s revenue is expected to be $1.01B. It ranges from a high estimate of $1.04B to a low estimate of $946.1M. As of the current estimate, Harley-Davidson, Inc’s year-ago sales were $876.4MFor the next quarter, 10 analysts are estimating revenue of $554.29M. There is a high estimate of $601.67M for the next quarter, whereas the lowest estimate is $507.19M.
A total of 9 analysts have provided revenue estimates for HOG’s current fiscal year. The highest revenue estimate was $3.77B, while the lowest revenue estimate was $3.62B, resulting in an average revenue estimate of $3.69B. In the same quarter a year ago, actual revenue was $4.12BBased on 10 analysts’ estimates, the company’s revenue will be $3.84B in the next fiscal year. The high estimate is $4.07B and the low estimate is $3.69B.
