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Purple Innovation Inc (NASDAQ: PRPL) closed the day trading at $1.04 down -2.80% from the previous closing price of $1.07. In other words, the price has decreased by -$2.80 from its previous closing price. On the day, 0.82 million shares were traded. PRPL stock price reached its highest trading level at $1.06 during the session, while it also had its lowest trading level at $1.0.
Ratios:
For a better understanding of PRPL, let’s look at its different ratios. For the most recent quarter (mrq), Quick Ratio is recorded 0.67 and its Current Ratio is at 1.43. In the meantime, Its Debt-to-Equity ratio is 2.46 whereas as Long-Term Debt/Eq ratio is at 2.24.
Upgrades & Downgrades
In addition, analysts’ ratings and any changes thereto give investors an idea of the stock’s future direction. In the most recent recommendation for the company, Wedbush on September 04, 2024, Downgraded its rating to Neutral and sets its target price to $1.10 from $1.75 previously.
On March 13, 2024, ROTH MKM Upgraded its rating to Buy which previously was Neutral and also upped its target price recommendation from $2 to $2.50.
Craig Hallum Upgraded its Hold to Buy on November 10, 2022, whereas the target price for the stock was revised from $4 to $6.
Insider Transactions:
The insider trade also gives investors a glimpse into the future direction of stock prices, which can be beneficial to investors. A recent insider transaction in this stock occurred on Jun 28 ’24 when DeMartini Robert bought 138,834 shares for $1.03 per share. The transaction valued at 143,152 led to the insider holds 663,669 shares of the business.
DeMartini Robert bought 51,061 shares of PRPL for $50,280 on Jun 26 ’24. The Chief Executive Officer now owns 514,730 shares after completing the transaction at $0.98 per share. On Jun 27 ’24, another insider, DeMartini Robert, who serves as the Chief Executive Officer of the company, bought 10,105 shares for $1.01 each. As a result, the insider paid 10,224 and bolstered with 524,835 shares of the company.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, PRPL now has a Market Capitalization of 112016312 and an Enterprise Value of 252992016. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.21 while its Price-to-Book (P/B) ratio in mrq is 1.68. Its current Enterprise Value per Revenue stands at 0.481 whereas that against EBITDA is -4.636.
Stock Price History:
Over the past 52 weeks, PRPL has reached a high of $2.33, while it has fallen to a 52-week low of $0.55. The 50-Day Moving Average of the stock is -12.13%, while the 200-Day Moving Average is calculated to be -18.96%.
Shares Statistics:
Over the past 3-months, PRPL traded about 388.25K shares per day on average, while over the past 10 days, PRPL traded about 314600 shares per day. A total of 105.51M shares are outstanding, with a floating share count of 102.72M. Insiders hold about 4.45% of the company’s shares, while institutions hold 75.42% stake in the company. Shares short for PRPL as of 1724976000 were 4586526 with a Short Ratio of 11.81, compared to 1722384000 on 3775669. Therefore, it implies a Short% of Shares Outstanding of 4586526 and a Short% of Float of 8.04.
