Investors aiming for above-average returns often turn to the practice of stock picking. Skillful choices in individual stocks can be a catalyst for substantial wealth growth.
As of close of business last night, Roku Inc’s stock clocked out at $99.05, down -2.68% from its previous closing price of $101.78. In other words, the price has decreased by -$2.68 from its previous closing price. On the day, 3.54 million shares were traded. ROKU stock price reached its highest trading level at $103.16 during the session, while it also had its lowest trading level at $98.68.
Ratios:
To gain a deeper understanding of ROKU’s stock, we examine its different ratios. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 6.48 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 55.83. For the most recent quarter (mrq), Quick Ratio is recorded 2.74 and its Current Ratio is at 2.84. In the meantime, Its Debt-to-Equity ratio is 0.22 whereas as Long-Term Debt/Eq ratio is at 0.19.
Upgrades & Downgrades
In addition, analysts’ ratings and any changes thereto give investors an idea of . The stock’s future direction. In the most recent recommendation for this company, Pivotal Research Group on August 01, 2025, Reiterated its Buy rating but revised its target price to $120 from $100 previously.
On July 10, 2025, KeyBanc Capital Markets Upgraded its rating to Overweight which previously was Sector Weight but kept the price unchanged to $115. Loop Capital Upgraded its Hold to Buy on June 17, 2025, while the target price for the stock was maintained at $100.
Insider Transactions:
Investing in insider trades can also provide an investor with insight into how management views future stock prices. A recent insider transaction in this stock occurred on Sep 18 ’25 when Wood Anthony J. sold 25,000 shares for $100.00 per share. The transaction valued at 2,500,000 led to the insider holds 0 shares of the business.
THE WOOD REVOCABLE TRUST U/A D bought 25,000 shares of ROKU for $2,458,500 on Sep 18 ’25. On Sep 15 ’25, another insider, Jedda Dan, who serves as the CFO & COO of the company, sold 3,000 shares for $94.52 each. As a result, the insider received 283,560 and left with 83,420 shares of the company.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, ROKU now has a Market Capitalization of 14593100800 and an Enterprise Value of 12906981376. For the stock, the TTM Price-to-Sale (P/S) ratio is 3.32 while its Price-to-Book (P/B) ratio in mrq is 5.63. Its current Enterprise Value per Revenue stands at 2.937 whereas that against EBITDA is 90.288.
Stock Price History:
The Beta on a monthly basis for ROKU is 2.13, which has changed by 0.29714513 over the last 52 weeks, in comparison to a change of 0.1675967 over the same period for the S&P500. Over the past 52 weeks, ROKU has reached a high of $104.96, while it has fallen to a 52-week low of $52.43. The 50-Day Moving Average of the stock is 7.60%, while the 200-Day Moving Average is calculated to be 23.45%.
Shares Statistics:
It appears that ROKU traded 3.62M shares on average per day over the past three months and 3579940 shares per day over the past ten days. A total of 130.25M shares are outstanding, with a floating share count of 129.23M. Insiders hold about 12.29% of the company’s shares, while institutions hold 74.92% stake in the company. Shares short for ROKU as of 1756425600 were 7089601 with a Short Ratio of 1.96, compared to 1753920000 on 6692697. Therefore, it implies a Short% of Shares Outstanding of 7089601 and a Short% of Float of 6.43.
