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After finishing at $23.73 in the prior trading day, Harley-Davidson, Inc (NYSE: HOG) closed at $23.36, down -1.56%. In other words, the price has decreased by -$1.56 from its previous closing price. On the day, 2.54 million shares were traded. HOG stock price reached its highest trading level at $23.86 during the session, while it also had its lowest trading level at $23.29.
Ratios:
Our goal is to gain a better understanding of HOG by taking a closer look at its different ratios. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 1.51 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 7.04. For the most recent quarter (mrq), Quick Ratio is recorded 2.36 and its Current Ratio is at 2.51. In the meantime, Its Debt-to-Equity ratio is 1.46 whereas as Long-Term Debt/Eq ratio is at 0.90.
Upgrades & Downgrades
In the most recent recommendation for this company, Loop Capital on November 25, 2025, initiated with a Hold rating and assigned the stock a target price of $21.
On November 10, 2025, DA Davidson reiterated its Buy rating and also upped its target price recommendation from $34 to $30.
Morgan Stanley Downgraded its Equal-Weight to Underweight on October 27, 2025, while the target price for the stock was maintained at $25.
Insider Transactions:
The insider trade also gives investors a glimpse into the future direction of stock prices, which can be beneficial to investors. A recent insider transaction in this stock occurred on Nov 20 ’25 when Mansfield Luke Christopher sold 11,500 shares for $23.21 per share. The transaction valued at 266,954 led to the insider holds 12,055 shares of the business.
Mansfield Luke Christopher bought 11,500 shares of HOG for $266,954 on Nov 20 ’25. On Nov 07 ’25, another insider, Do Charles, who serves as the Sr. Vice President, HDFSI of the company, sold 4,136 shares for $25.51 each. As a result, the insider received 105,509 and left with 183 shares of the company.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, HOG now has a Market Capitalization of 2839474432 and an Enterprise Value of 6777900032. As of this moment, Harley-Davidson,’s Price-to-Earnings (P/E) ratio for their current fiscal year is 5.67, and their Forward P/E ratio for the next fiscal year is 11.44. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.59 while its Price-to-Book (P/B) ratio in mrq is 0.77. Its current Enterprise Value per Revenue stands at 1.453 whereas that against EBITDA is 8.667.
Stock Price History:
The Beta on a monthly basis for HOG is 1.36, which has changed by -0.30372578 over the last 52 weeks, in comparison to a change of 0.13506866 over the same period for the S&P500. Over the past 52 weeks, HOG has reached a high of $34.09, while it has fallen to a 52-week low of $20.45. The 50-Day Moving Average of the stock is -9.87%, while the 200-Day Moving Average is calculated to be -8.22%.
Shares Statistics:
The stock has traded on average 1.85M shares per day over the past 3-months and 2279890 shares per day over the last 10 days, according to various share statistics. A total of 117.81M shares are outstanding, with a floating share count of 117.16M. Insiders hold about 0.83% of the company’s shares, while institutions hold 90.75% stake in the company. Shares short for HOG as of 1763078400 were 16800488 with a Short Ratio of 9.07, compared to 1760486400 on 12241767. Therefore, it implies a Short% of Shares Outstanding of 16800488 and a Short% of Float of 18.52.
Dividends & Splits
In the trailing 12 months, HOG’s forward annual dividend rate was 0.713, compared to 0.71 this year. Against a Trailing Annual Dividend Yield of 0.030046355. The stock’s 5-year Average Dividend Yield is 1.79. The current Payout Ratio is 20.05% for HOG, which recently paid a dividend on 2025-09-10 with an ex-dividend date of 2025-12-09. Stock splits for the company last occurred on 2000-04-10 when the company split stock in a 2:1 ratio.
Earnings Estimates
The dynamic stock of Harley-Davidson, Inc (HOG) is currently being evaluated by a team of 12.0 analysts, each contributing to its current rating.The consensus estimate for the next quarter is $0.99, with high estimates of $1.21 and low estimates of $0.73.
Analysts are recommending an EPS of between $4.57 and $3.65 for the fiscal current year, implying an average EPS of $4.09. EPS for the following year is $2.03, with 13.0 analysts recommending between $3.35 and $1.35.
Revenue Estimates
12 analysts predict $484.6M in revenue for. The current quarter. It ranges from a high estimate of $551M to a low estimate of $436.42M. As of. The current estimate, Harley-Davidson, Inc’s year-ago sales were $420.49MFor the next quarter, 12 analysts are estimating revenue of $1.14B. There is a high estimate of $1.16B for the next quarter, whereas the lowest estimate is $1.12B.
A total of 12 analysts have provided revenue estimates for HOG’s current fiscal year. The highest revenue estimate was $3.75B, while the lowest revenue estimate was $3.64B, resulting in an average revenue estimate of $3.69B. In the same quarter a year ago, actual revenue was $4.12BBased on 12 analysts’ estimates, the company’s revenue will be $3.76B in the next fiscal year. The high estimate is $3.85B and the low estimate is $3.66B.
