Those aiming for above-average market returns often engage in the meticulous process of stock picking. Choosing the right stocks can make a substantial difference in your wealth.
As of close of business last night, Harley-Davidson, Inc’s stock clocked out at $21.59, down -3.40% from its previous closing price of $22.35. In other words, the price has decreased by -$3.40 from its previous closing price. On the day, 4.14 million shares were traded. HOG stock price reached its highest trading level at $22.625 during the session, while it also had its lowest trading level at $21.48.
Ratios:
To gain a deeper understanding of HOG’s stock, we examine its different ratios. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 1.40 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 6.51. For the most recent quarter (mrq), Quick Ratio is recorded 2.36 and its Current Ratio is at 2.51. In the meantime, Its Debt-to-Equity ratio is 1.46 whereas as Long-Term Debt/Eq ratio is at 0.90.
Upgrades & Downgrades
In the most recent recommendation for this company, Loop Capital on November 25, 2025, initiated with a Hold rating and assigned the stock a target price of $21.
On November 10, 2025, DA Davidson reiterated its Buy rating and also upped its target price recommendation from $34 to $30.
Morgan Stanley Downgraded its Equal-Weight to Underweight on October 27, 2025, while the target price for the stock was maintained at $25.
Insider Transactions:
Investing in insider trades can also provide an investor with insight into how management views future stock prices. A recent insider transaction in this stock occurred on Nov 20 ’25 when Mansfield Luke Christopher sold 11,500 shares for $23.21 per share. The transaction valued at 266,954 led to the insider holds 12,055 shares of the business.
Mansfield Luke Christopher bought 11,500 shares of HOG for $266,954 on Nov 20 ’25. On Nov 07 ’25, another insider, Do Charles, who serves as the Sr. Vice President, HDFSI of the company, sold 4,136 shares for $25.51 each. As a result, the insider received 105,509 and left with 183 shares of the company.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, HOG now has a Market Capitalization of 2624325888 and an Enterprise Value of 6568788992. As of this moment, Harley-Davidson,’s Price-to-Earnings (P/E) ratio for their current fiscal year is 5.24, and their Forward P/E ratio for the next fiscal year is 10.70. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.55 while its Price-to-Book (P/B) ratio in mrq is 0.71. Its current Enterprise Value per Revenue stands at 1.408 whereas that against EBITDA is 8.4.
Stock Price History:
The Beta on a monthly basis for HOG is 1.36, which has changed by -0.3015625 over the last 52 weeks, in comparison to a change of 0.13613915 over the same period for the S&P500. Over the past 52 weeks, HOG has reached a high of $33.59, while it has fallen to a 52-week low of $20.45. The 50-Day Moving Average of the stock is -14.65%, while the 200-Day Moving Average is calculated to be -14.81%.
Shares Statistics:
It appears that HOG traded 1.96M shares on average per day over the past three months and 2473410 shares per day over the past ten days. A total of 117.81M shares are outstanding, with a floating share count of 117.13M. Insiders hold about 0.83% of the company’s shares, while institutions hold 90.75% stake in the company. Shares short for HOG as of 1764288000 were 17461064 with a Short Ratio of 8.93, compared to 1761868800 on 12380006. Therefore, it implies a Short% of Shares Outstanding of 17461064 and a Short% of Float of 19.25.
Dividends & Splits
With its trailing 12-month dividend rate of 0.713, HOG has a forward annual dividend rate of 0.72. Against a Trailing Annual Dividend Yield of 0.031901564. The stock’s 5-year Average Dividend Yield is 1.79. The current Payout Ratio is 20.05% for HOG, which recently paid a dividend on 2025-12-09 with an ex-dividend date of 2025-12-09. Stock splits for the company last occurred on 2000-04-10 when the company split stock in a 2:1 ratio.
Earnings Estimates
Harley-Davidson, Inc (HOG) is presently subject to a detailed evaluation by 12.0 analysts, each offering their unique perspectives on its market standing.The consensus estimate for the next quarter is $0.99, with high estimates of $1.21 and low estimates of $0.73.
Analysts are recommending an EPS of between $4.57 and $3.65 for the fiscal current year, implying an average EPS of $4.1. EPS for the following year is $2.01, with 13.0 analysts recommending between $3.45 and $1.35.
Revenue Estimates
In. The current quarter, 12 analysts expect revenue to total $482.25M. It ranges from a high estimate of $551M to a low estimate of $436.42M. As of. The current estimate, Harley-Davidson, Inc’s year-ago sales were $420.49MFor the next quarter, 12 analysts are estimating revenue of $1.14B. There is a high estimate of $1.16B for the next quarter, whereas the lowest estimate is $1.12B.
A total of 12 analysts have provided revenue estimates for HOG’s current fiscal year. The highest revenue estimate was $3.75B, while the lowest revenue estimate was $3.64B, resulting in an average revenue estimate of $3.68B. In the same quarter a year ago, actual revenue was $4.12BBased on 12 analysts’ estimates, the company’s revenue will be $3.76B in the next fiscal year. The high estimate is $3.85B and the low estimate is $3.62B.
