Investor’s Toolkit: Key Ratios for Assessing ServiceNow Inc (NOW)’s Performance

Kevin Freeman

In the journey to outperform the market, investors delve into the art of stock selection. Choosing the right stocks can be a powerful driver for wealth accumulation.

ServiceNow Inc (NYSE: NOW) closed the day trading at $781.12 up 2.08% from the previous closing price of $765.2. In other words, the price has increased by $2.08 from its previous closing price. On the day, 3.33 million shares were traded. NOW stock price reached its highest trading level at $786.073 during the session, while it also had its lowest trading level at $769.57.

Ratios:

For a better understanding of NOW, let’s look at its different ratios. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 29.90 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 40.95. For the most recent quarter (mrq), Quick Ratio is recorded 0.99 and its Current Ratio is at 0.99. In the meantime, Its Debt-to-Equity ratio is 0.21 whereas as Long-Term Debt/Eq ratio is at 0.20.

On December 15, 2025, KeyBanc Capital Markets Downgraded its rating to Underweight which previously was Sector Weight but kept the price unchanged to $775.

On November 25, 2025, Macquarie started tracking the stock assigning a Neutral rating and target price of $860.Macquarie initiated its Neutral rating on November 25, 2025, with a $860 target price.

Insider Transactions:

The insider trade also gives investors a glimpse into the future direction of stock prices, which can be beneficial to investors. A recent insider transaction in this stock occurred on Dec 05 ’25 when Mastantuono Gina sold 415 shares for $850.00 per share. The transaction valued at 352,750 led to the insider holds 12,228 shares of the business.

Mastantuono Gina bought 415 shares of NOW for $352,750 on Dec 05 ’25. On Nov 28 ’25, another insider, Jackson Lawrence, who serves as the Director of the company, sold 265 shares for $810.22 each. As a result, the insider received 214,708 and left with 323 shares of the company.

Valuation Measures:

Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, NOW now has a Market Capitalization of 162221555712 and an Enterprise Value of 159123390464. As of this moment, ServiceNow’s Price-to-Earnings (P/E) ratio for their current fiscal year is 94.45, and their Forward P/E ratio for the next fiscal year is 38.27. The expected Price-to-Earnings-to-Growth (PEG) calculation for the next 5 years is 1.85. For the stock, the TTM Price-to-Sale (P/S) ratio is 12.79 while its Price-to-Book (P/B) ratio in mrq is 14.35. Its current Enterprise Value per Revenue stands at 12.562 whereas that against EBITDA is 63.7.

Stock Price History:

The Beta on a monthly basis for NOW is 0.98, which has changed by -0.26378196 over the last 52 weeks, in comparison to a change of 0.16081822 over the same period for the S&P500. Over the past 52 weeks, NOW has reached a high of $1198.09, while it has fallen to a 52-week low of $678.66. The 50-Day Moving Average of the stock is -10.26%, while the 200-Day Moving Average is calculated to be -14.26%.

Shares Statistics:

Over the past 3-months, NOW traded about 1.49M shares per day on average, while over the past 10 days, NOW traded about 1942938 shares per day. A total of 207.56M shares are outstanding, with a floating share count of 206.67M. Insiders hold about 0.39% of the company’s shares, while institutions hold 89.36% stake in the company. Shares short for NOW as of 1764288000 were 3725686 with a Short Ratio of 2.50, compared to 1761868800 on 2683339. Therefore, it implies a Short% of Shares Outstanding of 3725686 and a Short% of Float of 1.7999999999999998.

Earnings Estimates

. The current assessment of ServiceNow Inc (NOW) involves the perspectives of 39.0 analysts closely monitoring its market dynamics.The consensus estimate for the next quarter is $4.75, with high estimates of $5.05 and low estimates of $4.06.

Analysts are recommending an EPS of between $17.76 and $16.7 for the fiscal current year, implying an average EPS of $17.36. EPS for the following year is $20.4, with 42.0 analysts recommending between $21.92 and $17.2.

Revenue Estimates

36 analysts predict $3.53B in revenue for. The current quarter. It ranges from a high estimate of $3.58B to a low estimate of $3.5B. As of. The current estimate, ServiceNow Inc’s year-ago sales were $2.96BFor the next quarter, 36 analysts are estimating revenue of $3.68B. There is a high estimate of $3.78B for the next quarter, whereas the lowest estimate is $3.62B.

A total of 41 analysts have provided revenue estimates for NOW’s current fiscal year. The highest revenue estimate was $13.32B, while the lowest revenue estimate was $13.17B, resulting in an average revenue estimate of $13.24B. In the same quarter a year ago, actual revenue was $10.98BBased on 41 analysts’ estimates, the company’s revenue will be $15.7B in the next fiscal year. The high estimate is $16.21B and the low estimate is $15.51B.

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