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The price of Bread Financial Holdings Inc (NYSE: BFH) closed at $73.73 in the last session, up 4.36% from day before closing price of $70.65. In other words, the price has increased by $4.36 from its previous closing price. On the day, 1.52 million shares were traded. BFH stock price reached its highest trading level at $74.17 during the session, while it also had its lowest trading level at $72.0.
Ratios:
We take a closer look at BFH’s different ratios to gain a better understanding of the stock. In the meantime, Its Debt-to-Equity ratio is 1.14 whereas as Long-Term Debt/Eq ratio is at 0.74.
Upgrades & Downgrades
In the most recent recommendation for this company, UBS on January 08, 2026, initiated with a Buy rating and assigned the stock a target price of $92.
JP Morgan Downgraded its Neutral to Underweight on December 04, 2025, while the target price for the stock was maintained at $72.
Insider Transactions:
An investor can also benefit from insider trades by learning what management is thinking about the future direction of stock prices. A recent insider transaction in this stock occurred on Jul 30 ’25 when Fawcett John J. bought 1,027 shares for $61.79 per share. The transaction valued at 63,459 led to the insider holds 10,302 shares of the business.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, BFH now has a Market Capitalization of 3362088192 and an Enterprise Value of 3389629952. As of this moment, Bread’s Price-to-Earnings (P/E) ratio for their current fiscal year is 7.51, and their Forward P/E ratio for the next fiscal year is 7.65. The expected Price-to-Earnings-to-Growth (PEG) calculation for the next 5 years is 0.53. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.72 while its Price-to-Book (P/B) ratio in mrq is 1.02. Its current Enterprise Value per Revenue stands at 1.351.
Stock Price History:
The Beta on a monthly basis for BFH is 1.25, which has changed by 0.15654898 over the last 52 weeks, in comparison to a change of 0.14725316 over the same period for the S&P500. Over the past 52 weeks, BFH has reached a high of $82.03, while it has fallen to a 52-week low of $38.21. The 50-Day Moving Average of the stock is 3.96%, while the 200-Day Moving Average is calculated to be 22.27%.
Shares Statistics:
According to the various share statistics, BFH traded on average about 822.95K shares per day over the past 3-months and 1224290 shares per day over the past 10 days. A total of 46.00M shares are outstanding, with a floating share count of 44.44M. Insiders hold about 2.67% of the company’s shares, while institutions hold 107.70% stake in the company. Shares short for BFH as of 1767139200 were 4301514 with a Short Ratio of 5.23, compared to 1764288000 on 5348360. Therefore, it implies a Short% of Shares Outstanding of 4301514 and a Short% of Float of 12.42.
Dividends & Splits
The forward annual dividend rate for BFH is 0.86, which was 0.84 in the trailing 12 months. Against a Trailing Annual Dividend Yield of 0.011889596. The stock’s 5-year Average Dividend Yield is 1.75. The current Payout Ratio is 15.28% for BFH, which recently paid a dividend on 2025-11-07 with an ex-dividend date of 2025-11-07. Stock splits for the company last occurred on 2021-11-08 when the company split stock in a 1253:1000 ratio.
Earnings Estimates
The market rating for Bread Financial Holdings Inc (BFH) is a result of the insights provided by 12.0 analysts actively involved in the assessment.The consensus estimate for the next quarter is $2.72, with high estimates of $3.39 and low estimates of $2.22.
Analysts are recommending an EPS of between $11.76 and $9.25 for the fiscal current year, implying an average EPS of $10.25. EPS for the following year is $9.52, with 14.0 analysts recommending between $10.36 and $7.44.
Revenue Estimates
According to 11 analysts,. The current quarter’s revenue is expected to be $958.39M. It ranges from a high estimate of $989M to a low estimate of $925M. The current estimate, Bread Financial Holdings Inc’s year-ago sales were $926MFor the next quarter, 11 analysts are estimating revenue of $991.27M. There is a high estimate of $1.03B for the next quarter, whereas the lowest estimate is $971.85M.
A total of 13 analysts have provided revenue estimates for BFH’s current fiscal year. The highest revenue estimate was $3.86B, while the lowest revenue estimate was $3.76B, resulting in an average revenue estimate of $3.82B. In the same quarter a year ago, actual revenue was $3.84BBased on 13 analysts’ estimates, the company’s revenue will be $3.95B in the next fiscal year. The high estimate is $4.06B and the low estimate is $3.81B.
