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The price of Harley-Davidson, Inc (NYSE: HOG) closed at $20.78 in the last session, up 1.17% from day before closing price of $20.54. In other words, the price has increased by $1.17 from its previous closing price. On the day, 2.55 million shares were traded. HOG stock price reached its highest trading level at $21.0 during the session, while it also had its lowest trading level at $20.62.
Ratios:
We take a closer look at HOG’s different ratios to gain a better understanding of the stock. It provided that stocks Price–to–Cash (P/C) ratio for the trailing twelve months (TTM) is standing at 1.34 whereas its Price-to-Free Cash Flow (P/FCF) for the term is 6.27. For the most recent quarter (mrq), Quick Ratio is recorded 2.36 and its Current Ratio is at 2.51. In the meantime, Its Debt-to-Equity ratio is 1.46 whereas as Long-Term Debt/Eq ratio is at 0.90.
Upgrades & Downgrades
In the most recent recommendation for this company, Loop Capital on November 25, 2025, initiated with a Hold rating and assigned the stock a target price of $21.
On November 10, 2025, DA Davidson reiterated its Buy rating and also upped its target price recommendation from $34 to $30.
Morgan Stanley Downgraded its Equal-Weight to Underweight on October 27, 2025, while the target price for the stock was maintained at $25.
Insider Transactions:
An investor can also benefit from insider trades by learning what management is thinking about the future direction of stock prices. A recent insider transaction in this stock occurred on Nov 20 ’25 when Mansfield Luke Christopher sold 11,500 shares for $23.21 per share. The transaction valued at 266,954 led to the insider holds 12,055 shares of the business.
Mansfield Luke Christopher bought 11,500 shares of HOG for $266,954 on Nov 20 ’25. On Nov 07 ’25, another insider, Do Charles, who serves as the Sr. Vice President, HDFSI of the company, sold 4,136 shares for $25.51 each. As a result, the insider received 105,509 and left with 183 shares of the company.
Valuation Measures:
Investors should consider key stock statistics when deciding whether to invest or divest. In the wake of the recent closing price, HOG now has a Market Capitalization of 2525868032 and an Enterprise Value of 6473094144. As of this moment, Harley-Davidson,’s Price-to-Earnings (P/E) ratio for their current fiscal year is 5.04, and their Forward P/E ratio for the next fiscal year is 10.52. For the stock, the TTM Price-to-Sale (P/S) ratio is 0.53 while its Price-to-Book (P/B) ratio in mrq is 0.69. Its current Enterprise Value per Revenue stands at 1.388 whereas that against EBITDA is 8.278.
Stock Price History:
The Beta on a monthly basis for HOG is 1.40, which has changed by -0.27650583 over the last 52 weeks, in comparison to a change of 0.12692177 over the same period for the S&P500. Over the past 52 weeks, HOG has reached a high of $31.25, while it has fallen to a 52-week low of $19.90. The 50-Day Moving Average of the stock is -6.67%, while the 200-Day Moving Average is calculated to be -16.19%.
Shares Statistics:
According to the various share statistics, HOG traded on average about 2.53M shares per day over the past 3-months and 2831450 shares per day over the past 10 days. A total of 117.81M shares are outstanding, with a floating share count of 117.13M. Insiders hold about 0.86% of the company’s shares, while institutions hold 91.49% stake in the company. Shares short for HOG as of 1767139200 were 16530955 with a Short Ratio of 6.54, compared to 1764288000 on 17461064. Therefore, it implies a Short% of Shares Outstanding of 16530955 and a Short% of Float of 18.22.
Dividends & Splits
The forward annual dividend rate for HOG is 0.72, which was 0.713 in the trailing 12 months. Against a Trailing Annual Dividend Yield of 0.034712754. The stock’s 5-year Average Dividend Yield is 1.83. The current Payout Ratio is 20.05% for HOG, which recently paid a dividend on 2025-12-09 with an ex-dividend date of 2025-12-09. Stock splits for the company last occurred on 2000-04-10 when the company split stock in a 2:1 ratio.
Earnings Estimates
The market rating for Harley-Davidson, Inc (HOG) is a result of the insights provided by 12.0 analysts actively involved in the assessment.The consensus estimate for the next quarter is $0.99, with high estimates of $1.21 and low estimates of $0.73.
Analysts are recommending an EPS of between $4.57 and $3.65 for the fiscal current year, implying an average EPS of $4.1. EPS for the following year is $2.01, with 13.0 analysts recommending between $3.45 and $1.35.
Revenue Estimates
According to 12 analysts,. The current quarter’s revenue is expected to be $479.83M. It ranges from a high estimate of $551M to a low estimate of $417.7M. The current estimate, Harley-Davidson, Inc’s year-ago sales were $420.49MFor the next quarter, 12 analysts are estimating revenue of $1.13B. There is a high estimate of $1.16B for the next quarter, whereas the lowest estimate is $1.1B.
A total of 12 analysts have provided revenue estimates for HOG’s current fiscal year. The highest revenue estimate was $3.75B, while the lowest revenue estimate was $3.62B, resulting in an average revenue estimate of $3.68B. In the same quarter a year ago, actual revenue was $4.12BBased on 12 analysts’ estimates, the company’s revenue will be $3.75B in the next fiscal year. The high estimate is $3.85B and the low estimate is $3.61B.
